How to Set up an Online Store with Etsy

Alyssa Archambault • May 14, 2021

How to Set Up an Online Store with Etsy!

Setting up an online store for the first time can be intimidating. Below is a step-by-step guide to creating and setting up an online store with Etsy!

Before You Start...

Before you start selling on Etsy, there are a few things you should know:


  • There are a few fees associated with selling on Etsy
  • Listing Fee - It costs $0.20 to post a listing on Etsy, and you must pay the fee regardless of whether you sell that particular listing. Listings expire after 4 months.
  • Auto-Renew Fee - If you choose to auto-renew your listings, Etsy will automatically charge the $0.20 listing fee.'
  • Transaction Fee - Whenever you make a sale on Etsy, you will be charged 5% transaction fee of the price you set for each listing and 5% shipping transaction fee.
  • Payment Processing Fee - The payment processing fee is 3% + $0.25

1. Sign into Etsy or Create an Etsy Account

Open Etsy in a new window in your browser. If you already have an Etsy account, sign in. If you do not have an Etsy account, click or tap "Sign In" and then select "Register."

2. Open a Shop

In order to create an Etsy shop, click or tap your profile icon in the upper right corner and then select "Sell on Etsy" towards the bottom of the dropdown menu.

On the next screen you are brought to, scroll down until you see the "Open Your Etsy Shop" button and select it.

3. Customize and Personalize

  • After you shop is open, customization and personalization are important! Choose your shop language, country, and currency, and then select "Save and Continue."
  • Choose your shop name and then select "Save and Continue." These are the parameters for shop names:
  • 4-20 characters in length
  • No spaces or special characters
  • No profanity or foul language
  • The name you choose cannot already be in use by an existing Etsy user (if the name you enter is already in use, you will be prompted to enter a different name)
  • The name you choose cannot infringe on another's trademark

Now your shop is set up! Its time to move on to the most important part:

4. Listing Your Items

To list items in your shop, click the Shop Manager icon (it looks like a little farm stand) in the upper right corner. Then select "Your Shop" and finally "Add a Listing." There are several steps to creating a listing:


  1. Add photos or videos of what you are selling
  2. Choose the main display image for what you are selling
  3. Add details about what you are selling
  4. Describe what you are selling
  5. Add the amount of the item you have and pricing
  6. Set up delivery (how you want to ship what you are selling)
  7. Publish or save your listing

After you have added a few listings, setting up your shop is complete! Congratulations!


Have more questions? Need additional assistance? Check out the resources below:

YouTube Video: "How To Start An Etsy Shop For Beginners Step-by-Step" Etsy Resource: "Opening an Etsy Shop"
By DaSilva February 27, 2026
March is here, with promises of warmer weather right around the corner. Watch Litchfield County spring back to life with all the events happening in this months' print calendar:
By NWCT Arts Council February 25, 2026
New Regional Fundraiser Calendar Helps Arts Nonprofits Avoid Date Conflicts
By DaSilva Wata February 1, 2026
The wintery chill of February in Litchfield County leaves residents excited for the incoming warmth of spring. Find all the perfect events to warm up and distract from the cold in this month's calendar:
By NWCT Arts Council January 22, 2026
2025 - Northwest Connecticut Arts Council: Annual Report
By NWCT Arts Council January 8, 2026
Torrington, Connecticut has been ranked nationally among the Top 100 Most Arts-Vibrant Communities in the United States.
By DaSilva Wata January 2, 2026
Creative minds with generous hearts gathered for Arts Night Out! Art Supply Drive @ the Village Center for the Arts
By DaSilva Wata December 29, 2025
2026 is here! Ring in the New Year with lots of exciting events and new opportunities to experience the Litchfield Hills in this month's calendar:
By DaSilva Wata December 10, 2025
Voices, Venues, & Vibes Pilot Events Take Off in Fall of 2025
fea
By DaSilva Wata December 1, 2025
The Creative Economy Summit: Art at Work - Driving Economic Vitality Through Culture
By DaSilva Wata November 25, 2025
'Tis the season to surround yourself with your friends and family! Find the perfect events to spend time with your loved ones this December in this month's calendar: